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University of California, Berkeley

Marketing Analytics: Marketing Measurement Strategy

University of California, Berkeley via edX

Overview

Begin your journey in a new career in marketing analytics. Learn about powerful strategies and methodology, starting with identifying market trends and metrics used to measure marketing success.

In this marketing course, you will learn how to execute market sizing, identify market trends, and predict future conditions.

This course is taught by Stephan Sorger who has held leadership roles in marketing and product development at companies such as Oracle, 3Com and NASA. He has also taught for over a decade at UC Berkeley Extension and is the author of two widely adopted marketing textbooks. This course will equip you with the knowledge and skills necessary to immediately see practical benefits in the workplace.

Analytics-based marketing is increasingly important in determining a company’s spending and ROI. Many entry-level positions in marketing now require some basic level of knowledge in this rapidly growing field.

Taught by

Stephan Sorger , MBA, MS, PE

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Reviews

2.0 rating, based on 3 reviews

Start your review of Marketing Analytics: Marketing Measurement Strategy

  • Anonymous
    Introduction to Marketing Analytics or Data Analytics. If you have taken any of these classes and purchase Mr. Sorger's book, you'll notice that this is an encyclopedia of marketing analytics. I'll say that his class has much conten and value in its textbook,...
  • Anonymous

    Anonymous completed this course.

    Well, the 99 USD price is kinda a message saying "DO NOT BUY THIS COURSE" Given that everything is free, the course is a nice way to test your common sense with 30 quiz questions (in total, entire course has 30 quiz questions). Adding the certificate,...
  • Francisco is taking this course right now, spending 2 hours a week on it and found the course difficulty to be very easy.

    Very basic course. It's barely worth your time and definitely not worth your money. Don't expect anything beyond very essential knowledge and methodologies.

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