Marketing Analytics: Marketing Measurement Strategy
University of California, Berkeley via edX
- Provider edX
- Cost Free Online Course (Audit)
- Session Self Paced
- Language English
- Certificate $249 Certificate Available
- Effort 5-7 hours a week
- Duration 4 weeks long
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Overview
Begin your journey in a new career in marketing analytics. Learn about powerful strategies and methodology, starting with identifying market trends and metrics used to measure marketing success.
In this marketing course, you will learn how to execute market sizing, identify market trends, and predict future conditions.
This course is taught by Stephan Sorger who has held leadership roles in marketing and product development at companies such as Oracle, 3Com and NASA. He has also taught for over a decade at UC Berkeley Extension and is the author of two widely adopted marketing textbooks. This course will equip you with the knowledge and skills necessary to immediately see practical benefits in the workplace.
Analytics-based marketing is increasingly important in determining a company’s spending and ROI. Many entry-level positions in marketing now require some basic level of knowledge in this rapidly growing field.
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Reviews for edX's Marketing Analytics: Marketing Measurement Strategy Based on 2 reviews
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Did you take this course? Share your experience with other students.
Write a review- 1
Given that everything is free, the course is a nice way to test your common sense with 30 quiz questions (in total, entire course has 30 quiz questions).
Adding the certificate, makes no sense, absolutely none. The quizzes were extremely trivial, high-school-math like, extremely intuitive and common-sense. Yet, it is priced at 99USD, a ridiculous price.
You look over to Analytics edge, with 20+ hours per week worth of workload and challenging assignments, with the same certificate price, the pricing just makes no sense whatsoever.
Don't buy this course, I regard this as a "do for fun" course, you won't gain any technical expertise or compentency in this course.
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