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edX

Marketing Analytics

Berkeley University of California via edX Micromasters

Overview

Marketing analytics is increasingly important as a central strategy to drive company performance. Analytical capabilities, even in entry-level marketing positions, are a must for career advancement. The MicroMasters program from Berkeley Extension will help you to gain skills in quantitative marketing techniques to deploy immediately and see practical benefits in the workplace. This powerful series builds your knowledge and skills with industry best practices and approaches for marketing measurement and analysis. Begin your journey to become a data wrangler and learn how to tell the stories hidden in your company’s data.

The program is designed and taught by industry expert Stephan Sorger, who has held leadership roles in marketing and product development at companies such as Oracle, 3Com and NASA. He has taught for over a decade at UC Berkeley Extension and is the author of two widely adopted marketing textbooks.

Syllabus

Courses under this program:
Course 1: Marketing Analytics: Marketing Measurement Strategy
Learn best approaches and practices for marketing measurement, including how to use metrics to measure success.

Course 2: Marketing Analytics: Price and Promotion Analytics
Learn how to use price and promotion analytics to effectively allocate your marketing budget to maximize profits.

Course 3: Marketing Analytics: Competitive Analysis and Market Segmentation
Learn how to analyze your competition and effectively segment your market to improve overall customer satisfaction and company profits.

Course 4: Marketing Analytics: Products, Distribution and Sales
Learn how to identify what your consumers want in a product and the best distribution and sales channels to engage with your chosen markets.

Courses

Taught by

Stephan Sorger

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