In this marketing course, you will learn how to price your offerings, as well as how to allocate your scarce marketing budget among different promotion vehicles to maximize their overall impact in the organization.
You will also learn how to select prices to maximize profits or fulfill other specific company objectives.
This course is taught by Stephan Sorger who has held leadership roles in marketing and product development at companies such as Oracle, 3Com and NASA. He has also taught for over a decade at UC Berkeley Extension and is the author of two widely adopted marketing textbooks.
This course will equip you with the knowledge and skills necessary to immediately see practical benefits in the workplace. Analytics-based marketing is increasingly important in determining a company’s spending and ROI. Many entry-level positions in marketing now require some basic level of knowledge in this rapidly growing field.
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Anonymous completed this course.
You can take this course on an afternoon break after work or during a your 10-minute lunch break. The entire course has a total of 30 quiz questions. Each quiz question is extremely trivial, you can either use common sense, or a simple wikipedia search,...
You can take this course on an afternoon break after work or during a your 10-minute lunch break. The entire course has a total of 30 quiz questions. Each quiz question is extremely trivial, you can either use common sense, or a simple wikipedia search, even the calculation don't even need calculator, you can calculate in your head because it was that simple.
This course is a nice way to exercise your common sense, but in no way will you gain any technical competency through this course. Frankly, I achieved 92% in less than an hour, without any calculator, I literally just laid back in my chair and click through the 30 questions, tehy were that easy. Each time I complete a question, they were so easy I couldn't help but smirk.
Why did I smirk? This course is priced at 99USD for the certificate, and looking over to Analytics Edge, which is priced the same, yet offering 20+ hours of workload, a competition, challenging assignments and projects, I cannot help but feel that this marketing analytics course is just full of buzzwords and pricing it at 99USD is really a joke.