Get started with custom lists to organize and share courses.

Sign up

Class Central is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

Marketing Analytics: Price and Promotion Analytics

University of California, Berkeley via edX

1 Review 121 students interested

Taken this course? Share your experience with other students. Write review

Overview

In this marketing course, you will learn how to price your offerings, as well as how to allocate your scarce marketing budget among different promotion vehicles to maximize their overall impact in the organization.

You will also learn how to select prices to maximize profits or fulfill other specific company objectives.

This course is taught by Stephan Sorger who has held leadership roles in marketing and product development at companies such as Oracle, 3Com and NASA. He has also taught for over a decade at UC Berkeley Extension and is the author of two widely adopted marketing textbooks.

This course will equip you with the knowledge and skills necessary to immediately see practical benefits in the workplace. Analytics-based marketing is increasingly important in determining a company’s spending and ROI. Many entry-level positions in marketing now require some basic level of knowledge in this rapidly growing field.

Taught by

Stephan Sorger , MBA, MS, PE

Help Center

Most commonly asked questions about EdX EdX

Review for edX's Marketing Analytics: Price and Promotion Analytics
1.0 Based on 1 reviews

  • 5 star 0%
  • 4 star 0%
  • 3 star 0%
  • 2 star 0%
  • 1 star 100%

Did you take this course? Share your experience with other students.

Write a review
  • 1
Anonymous
1.0 3 years ago
Anonymous completed this course.
You can take this course on an afternoon break after work or during a your 10-minute lunch break. The entire course has a total of 30 quiz questions. Each quiz question is extremely trivial, you can either use common sense, or a simple wikipedia search, even the calculation don't even need calculator, you can calculate in your head because it was that simple.

This course is a nice way to exercise your common sense, but in no way will you gain any technical competency through this course. Frankly, I achieved 92% in less than an hour, without any calculator, I literally just laid ba…
1 person found
this review helpful
Was this review helpful to you? Yes
  • 1

Class Central

Get personalized course recommendations, track subjects and courses with reminders, and more.

Sign up for free

Never stop learning Never Stop Learning!

Get personalized course recommendations, track subjects and courses with reminders, and more.