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Online Course

Marketing Analytics: Price and Promotion Analytics

University of California, Berkeley via edX

Overview

In this marketing course, you will learn how to price your offerings, as well as how to allocate your scarce marketing budget among different promotion vehicles to maximize their overall impact in the organization.

You will also learn how to select prices to maximize profits or fulfill other specific company objectives.

This course is taught by Stephan Sorger who has held leadership roles in marketing and product development at companies such as Oracle, 3Com and NASA. He has also taught for over a decade at UC Berkeley Extension and is the author of two widely adopted marketing textbooks.

This course will equip you with the knowledge and skills necessary to immediately see practical benefits in the workplace. Analytics-based marketing is increasingly important in determining a company’s spending and ROI. Many entry-level positions in marketing now require some basic level of knowledge in this rapidly growing field.

Taught by

Stephan Sorger , MBA, MS, PE

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Reviews

1.0 rating, based on 1 reviews

Start your review of Marketing Analytics: Price and Promotion Analytics

  • Anonymous

    Anonymous completed this course.

    You can take this course on an afternoon break after work or during a your 10-minute lunch break. The entire course has a total of 30 quiz questions. Each quiz question is extremely trivial, you can either use common sense, or a simple wikipedia search,...

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