Public Library Marketing and Public Relations
University of Michigan via edX
Overview
In this course, part of the Public Library Management Professional Certificate program, you’ll learn how to use attractive graphic design, public relations outreach with the media, and paid marketing to better communicate about your library and, in the case of social media, build better conversations and relationships with patrons.
Solutions at multiple budget points (e.g., DIY software versus working with a designer) will also be discussed.
Syllabus
Weekly themes tentatively scheduled to cover:
- Introduction
- DIY Marketing
- Working effectively with a graphic designer
- Social media strategies
- Working with the press
Taught by
Kristin Fontichiaro
Charts
- #2 in Subjects / Marketing / Public Relations
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Reviews
5.0 rating, based on 1 reviews
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Sunday Oludare Jolayemi
I just start the course online. The course is a new discovery course, and I think, it will help librarians in this present time.
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