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University System of Maryland

Customer-Centric Enterprise: Scale Product Lifecycle Management

University System of Maryland via edX

Overview

This course provides a flexible and customizable playbook to build out a Product Enterprise and evolve an organization’s Business Model. It explores the build out of a robust thought framework, creation and alignment of multiple building blocks to evolve a fully operational model of a scaled product enterprise. Specifically, it explores the following key concepts:

● Understanding a Product Enterprise and how it works

● Achieving strategic and operational enterprise alignment using the OKR framework across the product portfolio

● Building & implementing a product platform strategy

● Organizational Governance and Risk framework in a Product Enterprise

● Aligning organizational functions (like Marketing, Sales, Finance, HR) transform to a product-first approach

● Maximizing organizational value creation through a scaled product framework

Syllabus

Week 1: Product Enterprise Operating Model

o The people, culture, processes and tools that empower the product enterprise

Week 2: Strategic & Operational Alignment

o The Vision - Strategy - OKR - KPI framework

Week 3: Product Risk Management Framework

o Understanding risks at individual product and overall portfolio levels and developing strategies

o Operational Risk Management across the product enterprise

Week 4: Scaling through alignment

o Aligning core vs support functions (accounting, sales, HR, etc.) as we scale the product enterprise

Taught by

Tushar Rathod

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