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University of Maryland, College Park

Financial Management for Product Leaders

University of Maryland, College Park via Coursera


This course is for aspiring or active product leaders who wants to understand how to secure and manage funding for their activities. We will demystify key accounting and financing concepts to give product leaders a guide to developing the business case for their ideas, and securing funding to translate ideas into reality. This course focuses on four key areas: • Learning the fundamentals and how to create financial statements for new ventures within the corporate environment; • Examining valuation techniques for understanding how to assess and grow the value of the corporate venture; • Exploring the different sources of internal and external financing for the corporate venture; and • Applying lessons learned in the course to structure a funding deal and pitch the corporate venture.


  • Introduction to Financial Management for Product Leaders
    • In this module, we will introduce the fundamentals of financial management and examine how to create financial statements.
  • Valuation Techniques for Product Leaders
    • In this module, we will examine valuation techniques for understanding how to assess and grow the value of the corporate venture.
  • Sources of Financing for Product Leaders
    • In this module, we will explore the different sources of internal and external financing for the corporate venture.
  • Creating the Investment Proposal for Product Leaders
    • In this module, we will apply lessons learned in the course to structure a funding deal and pitch the corporate venture.

Taught by

Dr. James V. Green and Michael R. Pratt


4.9 rating, based on 21 Class Central reviews

4.6 rating at Coursera based on 65 ratings

Start your review of Financial Management for Product Leaders

  • Anonymous
    I thoroughly enjoyed Financial Management for Product Leaders. The course provided a comprehensive overview of financial principles within the context of corporate ventures and product management. The instructors, Michael R. Pratt and James V. Green, delivered the content clearly and engagingly. The practical insights into creating financial statements, valuation techniques, and deal structuring were particularly valuable. I feel more confident in making informed financial decisions in a corporate setting. Highly recommended for product leaders seeking to enhance their financial management skills!
  • Anonymous
    Very well put together! Great course with a lot of vert useful and useable knowledge and tools! Highly recommend it to anyone looking to learn more on the subject of corporate financial management from a project funding perspective.
  • Amrish Raj
    Great course to understand the Financial Management aspects for Product Leaders. Excellent sessions and great content. Highly recommended.
  • Anonymous
    Not all who have knowledge know how to pass it. This man did it! The presentation was easy to understand and follow.
  • Anonymous
    Excellent course on how to engage corporate finance to product development. It provides the main aspects on financial valuation for products, source of financing and how to create a winning investment proposal. This is a valuable course for product managers. Recommended!
  • Anonymous
    This is an interesting and educational course. I find it very resourceful in understanding business proposal, design and product market fit. I'm glad I was able to complete the entire course modules.
  • Anonymous
    This course did teach me a lot about the financial aspects around Product Leadership and gave me a great starting point to learn more about corporate finance.
  • Anonymous
    Really got good insights on financial management of corporate budget. Also learnt few basic technical terms like NPV, IRR. Got a glimpse of other sources of getting the financing for a project. I really thank a lot to the instructors for designing such a useful course.

    Thanks & Regards,
    -Jayant Joshi
  • Milan Varadinovic
    Professor Michael R. Pratt is amazing at presenting his vast knowledge and experience, transferring in the clear yet exhaustive way very important business considerations for every project. Students are given valuable knowledge and tools to not only understand but practically apply acquired knowledges.
  • Anonymous
    A wonderful, concise, and effective tool for basic financial management learning for entrepreneurs or other financial novices. And the final message of the final thoughts shared was quite inspiring and encouraging, would definitely hear from me. Thank YOU
  • Anonymous
    Greate opportunity to understand how to sell your project based on financial studies. It allows to get deeper into the product management by learning how to create financial statements and build promising business proposals.
  • Anonymous
    I would have liked to see a sample/demo good pitch deck being presented. Seeing what a good pitch deck actually looks like is better than telling us what it should contain. Show me don't tell me!
  • Anonymous
    Good Basics for Financial Management for product leaders. Few of the financial calculations were not very clear at the beginning but with more practice it was more understandable.
  • Anonymous
    I've learned how important financial management is in the business. How it affects and impacts the business operation. How it contributes to the business growth and development. How financial statements being analyzed and formulated. And how it can make business competitive against its competitors. In conclusion, I have a lot of takeaways. I hope this helps me in my future endeavors.
  • Anonymous
    The course is bountiful in terms of the reading materials. It is helpful to understand the overall entrepreneurial finance concepts throughout the four weeks learning. I would recommend to take this course and get practice questions done to be able to clearly understand the concepts. I appreciate your taught and offerings, thank you!
  • Anonymous
    thank you very much for the very informative course!. for a short period of time i've learned a lot and refreshin' up my knowledge..the lecture is very clear and well explained..thank you so much..continue this online learnings (coursera)..this is very helpful for us professionals. working while learning..God bless!
  • Anonymous
    This course is knowledgeable and easy to understand. There is a lot to learn to become a successful entrepreneur and this course help every learners to deeply understand the concept of financial management for product leaders.
  • Anonymous
    This course is a great introductory course or a refresher for people working in technology that sometimes ignore or discount the financial aspect of bringing products to market within the setting of a corporation.
  • Anonymous
    Lectures were easy to understand. This course is really beneficial in any industry we're about to conquer. Thank you! :)
  • Anonymous
    It was a great learning journey with you! It is quite challenging but still, I learn a lot. Thank you!

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