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University System of Maryland

Innovation and Entrepreneurship

University System of Maryland via edX Professional Certificate


The Professional Certificate in Innovation and Entrepreneurship distills vast amounts of research in psychology, sociology, marketing, strategy, and finance into a practical how-to guide for aspiring and active startup entrepreneurs and corporate innovators. Our world-class, award-winning faculty present a whole new understanding of entrepreneurial ideas and actions. At its core, we present a powerful argument that anyone can be a successful startup entrepreneur or corporate innovator by thoughtfully examining themselves and the business opportunity. By harnessing these insights within our curriculum, we share how to create and transform your business ideas into new ventures that are lasting successes.

This experience is valuable for startup entrepreneurs and corporate innovators. Learners interested in developing and commercializing their own ideas into a product or service-based startup can do so in this Professional Certificate. For learners interested in acquiring the knowledge, competencies, and relationships to solve innovation challenges within established companies and organizations, this Professional Certificate is equally valuable.

Our innovation and entrepreneurship courses are designed to map the lifecycle of a new venture, with learners crafting their ideas throughout the four-course program. With an emphasis on actionable projects, learners can select and work on new business ideas or corporate ventures of their choosing, and apply the lessons learned to their own interests. This is valuable for for-profits, non-profits, social entrepreneurs, and government organizations.

The University of Maryland is a global leader in educating entrepreneurs and innovators, recently ranked as the #3 public university in this category by The Princeton Review. The team leading the Professional Certificate in Innovation and Entrepreneurship created and leads the Master of Professional Studies in Technology Entrepreneurship (the #1-ranked online master’s program in entrepreneurship by, the Innovation and Entrepreneurship Living-Learning Program (Winner of the Outstanding Specialty Entrepreneurship Program of the Year by the United States Association for Small Business and Entrepreneurship), and over 20 courses in Innovation and Entrepreneurship serving over 5,000 full-time University of Maryland students annually.


Courses under this program:
Course 1: Identifying Entrepreneurial Opportunities

Learn today’s newest skills and tools for identifying and acting on entrepreneurial opportunities for startup companies and corporate innovations

Course 2: Creating Innovative Business Models

Build your capabilities to create a value proposition, team strategy, market strategy, and financial strategy to transform your ideas into a startup company or innovative corporate venture

Course 3: Marketing Innovative Products and Services

Learn essential marketing concepts and practical commercialization strategies to bring your new venture to market

Course 4: Financing Innovative Ventures

Demystify key financial concepts for creating a financial plan for your new venture to raise the right funding from the right partners at the right time


Taught by

Michael Pratt, Lola Koiki and James Green


5.0 rating, based on 1 Class Central review

Start your review of Innovation and Entrepreneurship

  • Anonymous
    Very comprehensive! Best MOOC course so far. Dr. Green approach was very detailed with excellent review of financial strategy models: revenue, cost, sales and funding process.

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