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Online Course

Effective Fundraising and Leadership in Arts and Culture

University of Leeds via FutureLearn

Overview

Learn how to help arts and cultural organisations thrive

As the global funding landscape is changing rapidly, arts and cultural organisations are becoming increasingly concerned about what actions to take.

On this course, you will learn about the importance of developing organisational resilience through effective leadership and management, and how to diversify income streams by becoming more entrepreneurial. You will explore different leadership styles, change management and entrepreneurship, so you’ll be in a better position to lead your organisation’s fundraising strategy and offer better value to your audiences.

This course is for chief executives, senior managers and board members involved with fundraising in the non-profit arts and culture sector, whether in the UK or internationally. It also aimed at those aspiring to take on a leadership role in the future.

You may be working in a museum, a gallery, theatre or a community arts centre trying to reach wider audiences and build stronger partnerships. If you are working in the arts and cultural sector and trying to create a sustainable organisation this course will help you achieve it.

This course might also be of interest to postgraduate students of visual and performing arts, and of arts management, business and management, museum and gallery studies and cultural policy.

Taught by

Ben Walmsley

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Reviews

4.7 rating, based on 28 reviews

Start your review of Effective Fundraising and Leadership in Arts and Culture

  • Anonymous

    Anonymous completed this course.

    This was a great course. It was challenging without been life consuming and I can tell it is going to be a marvelous asset.
    I’ll have to put some order in my notes but following the syllabus will be easy.
    I highly recommend this course.
  • Anna Zhironkina

    Anna Zhironkina completed this course, spending 6 hours a week on it and found the course difficulty to be medium.

    Quite useful course. There are some new insights as well as a couple of forgotten basics. Working in ACO implies a daily routine and sometimes it results in a tendency to forget our value and mission. Doing this course is a great chance to refresh the understanding of ACO which is, I believe, necessary for every leader. Also listening to many experts sharing their experiences was helpful to get new vectors for improvement and look at the new facets of development. There was only a bit of “watery” info here and there but above all high quality content.
    I would highly recommend it to ACO leader as there are a lot of useful knowledge and structured guidelines. I made a lot of notes! thank you for developers and mentors! Great job!
  • Anonymous

    Anonymous completed this course.

    I am living in France where fundraising in arts and culture is few developed. I am very satisfied.
    The MOOC is very WELL-STRUCTRURED and PROGRESSIVE. I dedicated 1-2 hour a day. I really appreciated the questions at the end of each step to orientate and ENCOURAGE THINKING about my professional project. Now I have a clear vision of what doing now to ENHANCE my organisation. During the MOOC, I defined step-by-step my PRIORITIES for the future to get my objectives. Also the comments shared by participants were very interesting for me to get new ideas, nourishing my own CREATIVITY and thinking. At last it was welcome pause in the daily race, I really enjoyed the moment when I was focused on the MOOC, far from the covid10 context.
  • Anonymous

    Anonymous completed this course.

    This course is predominantly aimed at people who are currently working in the art sector or who are planning to do so, and it is a very good course for that purpose. My understanding was that this will be rather introductory 101 class on Fundraising and Leadership, which it eventually was for me as my knowledge of the topic was very limited. But stay assured that this is a very well-crafted course. I especially appreciated listening to people from within the art world who offered a wide range of interesting points from different perspectives. The knowledge I acquired from this course will be a definite asset in the future as it is applicable in any art sector.
  • Adeline G Khaw AiGuat completed this course.

    I feel this is an informative course for those who have already got an organization. It gave information on how to make funds, it also taught about types of leadership and the different types of business models. It touched on the topic of social enterprise and SWOT analysis.
    As for me, I am taking this course with the hope of getting income or learn how to set up my own business in art and culture. So, perhaps I need to find some more info on the topic in other course.
    Update by me, Adeline G Khaw AiGuat here, today 17April 2020 0900 local time.
  • Anonymous

    Anonymous completed this course.

    I am still and student and interested in working in fundraising after graduation so this was a great way for me to learn some career specific theory as well as the general business theory i learn at uni. The exercises and tests allow you to put your knowledge into practical situations and the course overall is very interesting. I am hoping that the certificate adds an interesting talking point on my CV that other applicants might not have, as it is difficult for me to find work experience/internships in this sector.
  • Anonymous

    Anonymous completed this course.

    I have mixed feelings. while I enjoyed case studies presented and some of the speakers were very interesting, I was put off by pretty aggressive promotion of paid sections. I really hate when course is rated as free and it turns up that it is not exactly the case. Similarly, suggestion of 'check your creativity' website, which was fully immersed in corporate culture was really a major mistake of choice in my opinion.
    The saddest part was the air of acceptance of support for culture just taken away.
  • Anonymous

    Anonymous completed this course.

    I found the course really useful - the content was very interesting and delivered clearly and comprehensively. It was very insightful to be able to hear from peer fundraisers and leaders in other ACOs through the message board. I think it is useful for staff of all levels in an organisation to undertake this course to gain insight into and better understand fundraising and leadership in ACOs.
  • Anonymous

    Anonymous completed this course.

    The course was very informative and useful if you'd like to learn about fundraising for your art organization. It also gave an interesting perspective on the leadership styles, values of the organization and practical assignments, which you can use to evaluate your organization and start using the skills you learned during the class right away!
  • Anonymous

    Anonymous completed this course.

    The course content was very interesting and filled with good examples. It incorporated different learning styles which was very helpful. It explored the ideas broadly and gave a really good introduction and exploration into Fundraising in the arts. It has really expanded my ideas and understanding on the topic!
  • Profile image for Keita Sugawara
    Keita Sugawara

    Keita Sugawara completed this course.

    I will set up a company as a designer and creator in the near future.
    Having taken this course now has helped me to think about that strategy.

    And,I have no economic ability to get a good education at university. So I thank you for offering this online course.

    From Japan.
    Kay.S(@kay020406)
  • Anonymous

    Anonymous completed this course.

    I found this to be a seriously well-designed course with excellent content for Arts Organizations. As we all adjust or adapt to the changes in funding for traditional arts organizations this kind of course is a must to help navigate the challenging and compelling times we live.
  • Anonymous

    Anonymous completed this course.

    I work for a small museum charity, we can hardly afford any training. To get this amount of extremely high quality training has been amazing.

    Informative and wide ranging. Thought provoking. I took far longer on it than 4 hours a week as the comments and material were so absorbing.
  • Anonymous

    Anonymous completed this course.

    It was a really informative course, and well thought trough. Everything was very clear, explained step by step, and easy to understand. One thing I really like are the explanation videos, that make the learning more fun and captivating.
    The fact that is free is also a plus.
  • Anonymous

    Anonymous completed this course.

    All the content was presented in a consistent and structured manner. Some of the interviews were genuinely eye-opening. I think it is a great course for all the people (senior management, project coordinators, volunteers) active in the cultural sector. Highly recommended!
  • Ashish B completed this course, spending 6 hours a week on it and found the course difficulty to be medium.

    Very useful course - it covered wide areas and borrowed from different pertinent fields, which made for a compact and thought-provoking course.

    It is helping me in many ways - as I look at myself in a managerial role and at the organisation within which I am working.
  • Anonymous

    Anonymous completed this course.

    Very well and logically presented course with lots of examples from life. It gave me much bigger picture how to go further with what I love to do and how to succeed. I made lots of notes for myself so I can re-read them and think through.
  • Anonymous

    Anonymous completed this course.

    For an absolute beginner like me, the course offered some important insights into the world of fundraising and leadership in arts and culture from real professionals in the field. I liked a lot the practical side of the information!
  • Anonymous

    Anonymous completed this course.

    The course offers practical ideas on fundraising for organisations
    It also gives real experiences in the world of resource mobilisation and advice to act swiftly and how.
    I really liked the learning experience
  • Anonymous

    Anonymous completed this course.

    Great course. Really well put together, easy to follow and stay motivated. I found this hugely helpful and inspiring. I would definitely recommend this course to anyone. Thank you University of Leeds.

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