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University of Kent

How to Fundraise: A Guide to Fundraising for Non-Fundraisers

University of Kent via FutureLearn


Design a fundraising strategy to help your group or charity take the next step

On this course, you’ll get practical advice on how to fundraise whether you work for a non-profit or charity, or you volunteer in a community organisation.

Using evidence-based fundraising research, you’ll learn who gives, how they do it, and why they do so.

As you explore the fundraising process, you’ll build skills in fundraising management and learn how to create a fundraising strategy that works for your organisation.

The course will help you to take the next step in raising the money and support that your cause, charity, group, or non-profit organisation needs to thrive.

This course is designed for anyone who would like to learn how to fundraise more effectively.

The course will be particularly useful for leaders and members of small charities or non-profit organisations, local branches of larger charities, volunteer-led groups and community organisations, as well as inexperienced or new fundraisers.


  • Who do you ask and in what way?
    • Introduction
    • The fundraising mix
    • The individuals who give and why
    • Your potential supporters
  • What are you asking for and who does the asking?
    • Finding your fundraising stories
    • What and who do you need to tell your story?
    • Your fundraising story
  • What is your unique fundraising plan?
    • Reciprocity and developing loyal donors
    • The practical stuff
    • Your fundraising plan
    • Summary

Taught by

Lesley Alborough


4.8 rating at FutureLearn based on 109 ratings

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