Get started with custom lists to organize and share courses.

Sign up

Class Central is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

Business Fundamentals: Customer Engagement

The Open University via FutureLearn

Found in Marketing
  • Provider FutureLearn
  • Cost Free Online Course (Audit)
  • Session Upcoming
  • Language English
  • Certificate $69 Certificate Available
  • Effort 3 hours a week
  • Start Date
  • Duration 4 weeks long
  • Learn more about MOOCs

Taken this course? Share your experience with other students. Write review

Overview

Discover how to engage customers through relationships

When did you last do business with someone you didn’t trust? Or who broke a promise? Building a relationship with your customer involves time, communication and commitment, but the benefits are a sure way to help your business succeed and grow.

This online course introduces the principles of relationship marketing, revealing long-term relationships as the way to unlock value for marketers, customers and other stakeholders.

Even if you have never considered marketing to be relevant to you personally, the ideas shared in this course will reveal how you can benefit from it – at work or elsewhere.

This course is intended for anyone looking to develop and strengthen relationships with their customers or other stakeholders and does not require any previous experience of studying relationship marketing.

For further information about registration, the final assessment course, your eligibility and the BA in Business Management, visit the Open University website.

Academic credit

If you are aiming to use your study of courses in the Business and Finance Fundamentals program to obtain academic credit, please be aware that the final planned presentation of the Open University Assessment Course BXM191 Business and Finance Fundamentals in Practice starts October 2020. Please ensure that you allow yourself enough time to obtain all eight Certificates of Achievement from courses in the program before registering for the Assessment Course. The start dates of the relevant FutureLearn courses in 2019 and 2020 are available here.

Taught by

Giacomo Carli

Help Center

Most commonly asked questions about FutureLearn FutureLearn

Reviews for FutureLearn's Business Fundamentals: Customer Engagement
Based on 0 reviews

  • 5 star 0%
  • 4 star 0%
  • 3 star 0%
  • 2 star 0%
  • 1 star 0%

Did you take this course? Share your experience with other students.

Write a review

Class Central

Get personalized course recommendations, track subjects and courses with reminders, and more.

Sign up for free

Never stop learning Never Stop Learning!

Get personalized course recommendations, track subjects and courses with reminders, and more.