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Introduction to Data Science with Google Analytics: Bridging Business and Technical Experts

UNESCO via FutureLearn

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Overview

Get started with data science by learning to use Google Analytics

In a world where decisions are increasingly data-driven, an understanding of data science can take you a long way. On this course you will learn how to be the bridge in your organisation between analytics experts and other functions.

You’ll be introduced to data science through Google Analytics, an industry standard. You’ll learn how to create and use tracking codes, and to view the types of data it produces. By the end of the course, you’ll have new practical skills you can use immediately and will be ready to take your next steps in data science.

This course is for anyone working in an organisation that does business online. It would also appeal to young people looking for their first job, as these in-demand data science skills will give you a strong head start.

Taught by

Jeffrey Johnson

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