Explore how to apply open innovation for competitive advantage
In today’s world, the development of new products and services is not confined within one organisation or indeed one country. To succeed, businesses must be willing to work with others, to spot and develop ideas – a model known as open innovation.
This free online course is about how you can find ideas for innovation from the outside world – for example, suppliers, competitors or customers – and assimilate them into your own supply chain, to develop new processes, products and services.
The course offers insight and research into how an organisation, regardless of its location, can harness the latest thinking in applying open innovation to achieve competitive advantage.
The course builds on research and practice on open innovation, supply chain management and intellectual capital within Durham University Business School.
Open Innovation is designed for anyone with an interest in research and development, or supply chain management. It will be equally relevant to those working in either services, process or product-orientated businesses. A business background is not essential but is advantageous.