Google Analytics is one of the most widely-used business tools in the world, and as a highly proficient user, you’ll be in demand, and able to power growth by leveraging your invaluable skills. Build fluency with Google Tag Manager and Data Studio, and learn to use advanced reporting techniques, analyze and optimize results, and produce actionable insights. You’ll master the fundamentals of Google Analytics, build skill in Google Tag Manager, and Data Studio.
Students should have basic computer skills, be comfortable navigating online, and be familiar with the basic techniques for working with data.
Measurement Strategy and Implementation
Learn how to develop a measurement strategy and understand the fundamentals of Google Analytics within the context of Google Tag Manager.
Measurement Plan and Implementation
Advanced Displays, Segmentation, and Filtering
Learn how to understand data by using Google Analytics for creating advanced graphical displays and segmenting audiences.
Advanced Displays, Segmentation & Filtering
Acquisition, Conversion, Ecommerce, & Attribution
Learn how to use UTM tagging for campaigns and the channel customization process, and step through the fundamentals of using Google Attribution 360.
Acquisition, Conversion, Ecommerce & Attribution
Dashboards, Custom Reports, Alerts
Learn about the fundamentals of creating custom reports, and step through the process of building data dashboards in Google Analytics & Data Studio.