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Microcredential

Google Analytics

Google and E-Nor via Udacity Nanodegree

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Overview

Google Analytics is one of the most widely-used business tools in the world, and as a highly proficient user, you’ll be in demand, and able to power growth by leveraging your invaluable skills. Build fluency with Google Tag Manager and Data Studio, and learn to use advanced reporting techniques, analyze and optimize results, and produce actionable insights.
You’ll master the fundamentals of Google Analytics, build skill in Google Tag Manager, and Data Studio.

Syllabus

Prerequisite Knowledge

Students should have basic computer skills, be comfortable navigating online, and be familiar with the basic techniques for working with data.

  • Measurement Strategy and Implementation

    Learn how to develop a measurement strategy and understand the fundamentals of Google Analytics within the context of Google Tag Manager.

    Measurement Plan and Implementation
  • Advanced Displays, Segmentation, and Filtering

    Learn how to understand data by using Google Analytics for creating advanced graphical displays and segmenting audiences.

    Advanced Displays, Segmentation & Filtering
  • Acquisition, Conversion, Ecommerce, & Attribution

    Learn how to use UTM tagging for campaigns and the channel customization process, and step through the fundamentals of using Google Attribution 360.

    Acquisition, Conversion, Ecommerce & Attribution
  • Dashboards, Custom Reports, Alerts

    Learn about the fundamentals of creating custom reports, and step through the process of building data dashboards in Google Analytics & Data Studio.

    Creating Custom Reports, Dashboards & Custom Alerts

Taught by

Feras Alhlou, Eric Fettman, Damaris Lasa, Scott Burnam, Patrick Soch and Anke Audenaert

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