Google Analytics is one of the most widely-used business tools in the world, and as a highly proficient user, you’ll be in demand, and able to power growth by leveraging your invaluable skills. Build fluency with Google Tag Manager and Data Studio, and learn to use advanced reporting techniques, analyze and optimize results, and produce actionable insights.
You’ll master the fundamentals of Google Analytics, build skill in Google Tag Manager, and Data Studio.
Overview
Syllabus
- Measurement Strategy and Implementation
- Learn how to develop a measurement strategy and understand the fundamentals of Google Analytics within the context of Google Tag Manager.
- Advanced Displays, Segmentation, and Filtering
- Learn how to understand data by using Google Analytics for creating advanced graphical displays and segmenting audiences.
- Acquisition, Conversion, Ecommerce, & Attribution
- Learn how to use UTM tagging for campaigns and the channel customization process, and step through the fundamentals of using Google Attribution 360.
- Dashboards, Custom Reports, Alerts
- Learn about the fundamentals of creating custom reports, and step through the process of building data dashboards in Google Analytics & Data Studio.
Taught by
Feras Alhlou, Eric Fettman, Damaris Lasa, Scott Burnam, Patrick Soch and Anke Audenaert
