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Udacity

Become a Growth Product Manager

via Udacity Nanodegree

Overview

Product Manager is a top 5 job on LinkedIn's Most Promising Jobs for 2019, and one of the most coveted roles in large tech enterprises, as well as entrepreneurial startups. With a starting base salary of $125,000, Product Management roles in the US have grown an astounding 32% over just a two year period, from August 2017 to June 2019, higher than software engineering job growth (21%) and overall US job growth (6%) during that same time span. This program will teach you to pitch a product vision, run a design sprint, manage the product development process, and finally, deliver a product to market.
Hone specialized Product Management skills in growth strategy. Lead experimentation and data-driven decision-making in your organization to drive products to reach the next level of scale, impact, and profitability.

Syllabus

Prerequisite Knowledge

Previous experience as a Product Manager, as well as experience scoping business requirements & KPIs, and data/statistical analysis in Excel or spreadsheetsSee detailed requirements.

  • Growth and Acquisition Strategy (Available Now!)

    Build a growth strategy plan to acquire new customers by defining the target market, identifying personas, and aligning them to most efficient acquisition channels. Expand into new markets by harnessing telemetry, customer feedback, market trends, and competitive landscape data. Apply behavioral psychology to the customer purchase process to improve product design, and run A/B tests to assess success.

    Unleash Growth “to the Clouds”  
  • Activation and Retention Strategy (Available Now!)

    Understand how to guide users to the a-ha moment of your product as soon as possible, via the activation funnel and sign-up flow. Apply best practices for how to best engage customers, and retain them for the long term. Analyze the user lifecycle, including the activation, retention, dormancy, and resurrection phases, and deploy experiments to improve the lifetime value (LTV) and decrease churn.

    Let It Grow  
  • Monetization Strategy (Coming Soon!)

    Learn how to make your product profitable, including selecting key markets and outreach channels, and build purchase paths that leverage industry case studies. Apply best practices of experience design, and learn how to measure the effectiveness of your monetization strategy. Design and define pricing plans that utilize quantitative and qualitative methods.

    Priceless Penny  

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