Microcredential
Product Manager
via Udacity Nanodegree
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16
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Overview
Product Manager is a top 5 job on LinkedIn's Most Promising Jobs for 2019, and one of the most coveted roles in large tech enterprises, as well as entrepreneurial startups. With a starting base salary of $125,000, Product Management roles in the US have grown an astounding 32% over just a two year period, from August 2017 to June 2019, higher than software engineering job growth (21%) and overall US job growth (6%) during that same time span. This program will teach you to pitch a product vision, run a design sprint, manage the product development process, and finally, deliver a product to market.
Envision and execute the development of industry-defining products, and learn how to successfully bring them to market.
Syllabus
No Experience RequiredSee detailed requirements.
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Product Strategy
The most effective products start with a comprehensive market-based, insight-driven strategy. Identify the right problems to solve through market research, target user definition, and market sizing. Create a compelling vision and strategy that will set up the team to solve those problems. Understand how to communicate effectively to get people excited and invested in your ideas.
Pitch a Product Vision -
Product Design
Take an idea through concept, design, and user validation phases, and create a spec to handoff to Engineering for development. Use design-thinking methodologies to explore various ideas, and then converge on a single idea. Map out the full concept through creation of a prototype that can be used to validate that you’re solving a problem for real users.
Run a Design Sprint -
Product Development
Learn the critical soft skills needed to manage the development and execution phase of the product. Collaborate with cross-functional teams and stakeholders to guide them through planning and execution. Manage stakeholder expectations and handle risks that arise, reprioritizing feature and sprint priorities to tackle competing requests.
Manage the Product Development Process -
Product Launch
Create a plan, identify the launch risks, and figure out how to minimize their impact on your launch. Collaborate with a variety of teams including Marketing, Sales, Customer Support, and more to prepare them to interface with customers as the product is launched. Execute the launch and use feedback from your customers to determine the next steps for your product.
Deliver a Product to Market
Taught by
Anastasia Root, Alex King and Yuva Murugan
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