Product Manager is a top 5 job on LinkedIn's Most Promising Jobs for 2019, and one of the most coveted roles in large tech enterprises, as well as entrepreneurial startups. With a starting base salary of $125,000, Product Management roles in the US have grown an astounding 32% over just a two year period, from August 2017 to June 2019, higher than software engineering job growth (21%) and overall US job growth (6%) during that same time span. This program will teach you to pitch a product vision, run a design sprint, manage the product development process, and finally, deliver a product to market. Envision and execute the development of industry-defining products, and learn how to successfully bring them to market.
No Experience RequiredSee detailed requirements.
The most effective products start with a comprehensive market-based, insight-driven strategy. Identify the right problems to solve through market research, target user definition, and market sizing. Create a compelling vision and strategy that will set up the team to solve those problems. Understand how to communicate effectively to get people excited and invested in your ideas.
Pitch a Product Vision
Take an idea through concept, design, and user validation phases, and create a spec to handoff to Engineering for development. Use design-thinking methodologies to explore various ideas, and then converge on a single idea. Map out the full concept through creation of a prototype that can be used to validate that you’re solving a problem for real users.
Run a Design Sprint
Learn the critical soft skills needed to manage the development and execution phase of the product. Collaborate with cross-functional teams and stakeholders to guide them through planning and execution. Manage stakeholder expectations and handle risks that arise, reprioritizing feature and sprint priorities to tackle competing requests.
Manage the Product Development Process
Create a plan, identify the launch risks, and figure out how to minimize their impact on your launch. Collaborate with a variety of teams including Marketing, Sales, Customer Support, and more to prepare them to interface with customers as the product is launched. Execute the launch and use feedback from your customers to determine the next steps for your product.
It was a thought first project that required dedication, time, and a lot of concentration to deep dive into the case. I like that we could have different projects to choose from. The review process was really fast and precise, with some learnings and takeaways to continue this path.
The Product Management course is complete and guides you through the entire process of developing a product end to end. I had all the support I needed, and I highly recommend Udacity.