Once a need has been defined, and a product has been designed and developed, it is time to bring that product to the market. Learn all about the launch process and the important partners a Product Manager will need to work with during this phase. Create a plan, identify the launch risks and figure out how to minimize their impact on your launch. Collaborate with Marketing stakeholders to determine how to target your customers and develop a compelling message to increase engagement in your product. Work with Sales, Customer Support, and the other teams to prepare them to interface with your customers as
the product is launched. Execute the launch and use feedback from your customers to determine the next steps for your product.
Overview
Syllabus
- Introduction to Product Launch
- This lesson is an introduction to Product Launch -- what it is, why it matters, and a brief history.
- Set Up the Launch Process
- This lesson covers how to set up a launch process. We'll also discuss how to scale a product and finish by looking into how we can identify the risks in our launch plans and what we can do to mitigate them.
- Marketing Strategy
- In this lesson, we will discuss how Product Managers and the Marketing team work together. We'll also talk about the go-to-market strategy, understanding the competition, acquisition channel strategy and pricing strategy.
- Prepare Your Partner Teams for Launch
- We are getting closer to the launch date! Now we need to bring in the teams that work more closely with our customers and users.
- Launch and Post-launch Feedback
- This lesson covers launch day, post-launch feedback, and how to use feedback and metrics from the launch to set the next steps for the product
- Project: Deliver a Product to Market
- For this project, you will simulate a product launch. You will develop a go-to-market strategy, outline a launch plan, identify potential problems and define the next iteration of the product.
Taught by
Anastasia Root
