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Coursera

International Marketing & Cross Industry Growth

Yonsei University via Coursera Specialization

Overview

This Specialization covers marketing concepts but, more importantly, emphasizes the need by companies and individuals to think openly across international markets and industries for new ideas or expansion. This is summarized as "Cross Country & Cross Industry" Innovation, or CCCI in short. The first two courses will establish the core foundations and then the last three courses will elaborate on major global industry clusters: course 3 on B2B, course 4 on Healthcare and Hospitality, and course 5 on Sports and Entertainment. The capstone will require learners to develop a new product using knowledge learned from at least 2 industries.

Syllabus

Course 1: Intro to International Marketing
- Offered by Yonsei University. About this Course This course brings together two key subjects, International Marketing and Cross Industry ... Enroll for free.

Course 2: International Marketing Entry and Execution
- Offered by Yonsei University. This will be part 2 of a two-series foundation courses for the Specialization: International Marketing & Cross ... Enroll for free.

Course 3: International B2B (Business to Business) Marketing
- Offered by Yonsei University. This course offers a unique perspective into the differentiating aspects of business to business (B2B) ... Enroll for free.

Course 4: International Hospitality & Healthcare Services Marketing
- Offered by Yonsei University. As the fastest-growing sectors of the current global economy, both hospitality and healthcare services sector ... Enroll for free.

Course 5: International Entertainment and Sports Marketing
- Offered by Yonsei University. This course will provide learners with a fundamental understanding of the characteristics and marketing ... Enroll for free.

Course 6: International Marketing & Cross Industry Growth Capstone Project
- Offered by Yonsei University. This course will act as the culmination of the Specialization: International Marketing & Cross Industry ... Enroll for free.

Courses

Taught by

Dae Ryun Chang and Sunmee Choi

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