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Introduction to Content Design

Government Digital Service via FutureLearn


Learn how to apply user-centred design methods to enhance your digital content.

In this course, you’ll get to grips with the main concepts of effective user-centred content design.

You’ll develop your skills and confidence in designing content that is accessible, backed by user research and written in plain English.

As you explore the role of the content designer, you’ll learn the value of journey mapping and prototyping and how to use data to improve and iterate your content.

You’ll also learn how content designers work across the UK government and public sector, and have the opportunity to exchange tips and best practice with other learners on the course.

This course is designed for people who are new to content design in government, or are interested in learning more about the profession.

The course works on both computers and mobiles.


  • What is content design?
    • Introduction to the course
    • What is content design?
    • Who are your users?
    • User needs and user stories
    • User journey mapping
    • Summary of the week
  • How do you meet your users' needs?
    • Introduction to Week 2
    • Designing for accessibility
    • User research
    • Designing for a range of digital skills
    • Summary of the week
  • How do you create effective content?
    • What makes good content?
    • Structuring your content
    • Prototyping
    • Be consistent, not uniform
    • Plain English: why and how
    • Plain English in practice
    • Summary of the week
  • How do you improve your content and your skills?
    • Welcome to Week 4
    • What is the content lifecycle?
    • Getting started with data
    • Improving content using data insights
    • Working with others to improve your content
    • What does success look like?
    • Managing your career
    • Summary of the week

Taught by

Jane Wilkinson


4.6 rating at FutureLearn based on 222 ratings

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