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University of Colorado Boulder

Introduction to Public Relations and the Media

University of Colorado Boulder via Coursera Specialization

Overview

This specialization is ideal for learners interested in how to practice public relations and branding communication. You will learn how to use different tools to manage your company’s reputation. You will learn about different forms of media, how to work with journalists, and how to plan strategic communication to enhance your company. And you will emerge from this specialization with several portfolio pieces, including a media contact list, press release, pitch, and crisis communication plan.

Syllabus

Course 1: Principles of Public Relations
- Offered by University of Colorado Boulder. In this course, learners are exposed to an overview of public relations principles and theories ... Enroll for free.

Course 2: Working with the Media
- Offered by University of Colorado Boulder. In this course, you will learn about branding and the role of public relations as opposed to ... Enroll for free.

Course 3: The Nuts and Bolts of Public Relations
- Offered by University of Colorado Boulder. In this course, you will learn how to create the necessary collateral related to “doing” public ... Enroll for free.

Courses

Taught by

Erin Willis

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