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Trailhead

Complete Journey Builder Tasks

Salesforce via Trailhead

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Overview

Expand your journey solutions with custom activities, behavioral triggers, and more.
  • Identify the most effective journey for your customers with Path Optimizer.
  • Improve your journey campaigns and measure their performance.
  • Explore ready-made Journey Builder activities and build custom activities.
  • Use behavioral triggers to send emails based on contact behavior.

Syllabus

  • Path Optimizer in Journey Builder
    • Experiment with Your Customer Journeys
    • Create a Path Optimizer Activity
  • Journey Campaign Analytics and Optimization
    • Measure Journey Campaign Performance
    • Optimize Customer Journeys with Versions
    • Organize Your Journeys with Tags and Folders
  • Custom Activities in Journey Builder
    • Define Your Custom Activity
    • Develop Your Custom Activity
    • Troubleshoot Your Custom Activity
  • Behavioral Triggers in Journey Builder
    • Recover Abandoned Carts
    • Use Behavioral Triggers in Marketing Cloud

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