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Trailhead

Advance Your Marketing Strategy

Salesforce via Trailhead

Overview

Go beyond the basics of Marketing Cloud with email personalization, reporting, and design.
  • Learn how to create seamless customer experiences across digital channels.
  • Manage preferences, create personalized content, and test your emails.
  • Assess your program and digital maturity as you develop your marketing roadmap.
  • Get to know AMPscript and embrace your inner developer.
  • Create a custom Marketing Cloud preference center in CloudPages using AMPscript.
  • Build engaging journeys for each stage in the customer lifecycle.
  • Combine marketing data from across Salesforce in Datorama.
  • Learn key terms and best practices to maintain good deliverability and IP reputation.

Syllabus

  • Omni-Channel Digital Marketing: Quick Look
    • Build Customer Relationships with Omni-Channel Marketing
  • Personalized Email Marketing
    • Identify Preferences
    • Know Your Audience
    • Create Great Content
    • Design Your Emails
    • Test Your Emails
  • Digital Marketing Roadmap Development
    • Analyze Your Marketing Program
    • Assess Your Digital Maturity
    • Develop a Roadmap
    • Create a Governance Framework
  • AMPscript for Marketers
    • Get to Know AMPscript
    • Write AMPscript
    • Use Variables and Lookup Functionality
    • Practice Using AMPscript
  • Custom Preference Center Development
    • Gather Requirements
    • Collect and Manage Data
    • Document Your Solution
    • Build Your Preference Center
    • Test Your Solution
  • Advanced Customer Journeys
    • Determine the Goal of Your Journey
    • Build Effective Opt-in and Welcome Campaigns
    • Create a Compelling Engagement Campaign
    • Gather Customer Feedback with a Survey Journey
  • Unified Marketing Reporting
    • Access Reports in Analytics Builder and Google Analytics 360
    • Gain Insight with Social Studio Reports
    • Review Reporting in Pardot B2B Marketing Analytics
    • Integrate Your Reporting in Datorama
  • Email Deliverability Concepts
    • Complete Deliverability Prerequisites
    • Understand Authentication and SAP
    • Warm Your IP Address
    • Follow Deliverability Best Practices

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