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Trailhead

Learn Marketing Best Practices

Salesforce via Trailhead

Overview

Discover best practices for optimizing your marketing strategy by channel.
  • Discover best practices to use when designing and sending an email.
  • Learn to scale your marketing efforts using first-party data, templates, and automations.
  • Build a successful digital advertising strategy with an audience-based approach.
  • Listen to your social community, publish compelling content, and engage online.
  • Connect your data, departments, and channels to deliver great 1-to-1 customer experiences.
  • Take the consumer experience to the next level with real-time interaction management.
  • Get data insights and grow your business with marketing intelligence.
  • Use customer data to create personalized, engaging experiences.

Syllabus

  • Email Marketing Strategies
    • Craft Effective Marketing Emails
    • Follow Legal Compliance Guidelines
    • Improve Email Deliverability
    • Acquire New Subscribers
    • Engage Your Subscribers
  • Marketing Automation Strategies
    • Power Your Marketing with Email and First-Party Data
    • Drive Productivity with Scheduled Automations
    • Respond to Customers with Triggered Automations
    • Reach Customers on Every Channel
  • Digital Advertising Transformed with Customer Data
    • Learn About Audience-First Digital Advertising
    • Use Your Own Data to Acquire New Customers
    • Use Advertising to Connect with Existing Customers
  • Social Media Marketing & Engagement
    • Analyze Social Media Conversations
    • Publish Compelling Content on Social Media
    • Engage Your Social Community
  • Customer Journey Basics
    • Understand the Connected Customer
    • Get Started with Customer Journeys
    • Execute Your Journey Strategy
  • Consumer Interaction Management
    • Understand the Consumer Experience
    • Get Started with Consumer Experience Optimization
    • Execute Your Consumer Experience Strategy
  • Marketing Intelligence and Analytics
    • Transform Your Analytics with Marketing Intelligence
    • Use Marketing Intelligence to Grow Your Business
  • Customer Data for Marketers
    • Learn the Evolution of Marketing Data
    • Explore Types of Customer Data
    • Organize and Analyze Your Data

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