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Trailhead

Get Social with Social Studio

Salesforce via Trailhead

Overview

Learn how to publish, engage, and analyze the social web with Marketing Cloud Social Studio.
  • Listen to your social community, publish compelling content, and engage online.
  • Learn how to set up and administer your Marketing Cloud Social Studio account.
  • Create and manage social posts to enhance your customer experience.
  • Use Social Studio Analyze data to connect with your customers.
  • Integrate social media with Social Customer Service.
  • Showcase your social presence with Salesforce Command Center in Marketing Cloud.

Syllabus

  • Social Media Marketing & Engagement
    • Analyze Social Media Conversations
    • Publish Compelling Content on Social Media
    • Engage Your Social Community
  • Social Studio Basics
    • Get Started with Social Studio
    • Administer Social Studio
    • Create a Workspace
    • Add Topic Profiles
    • Tune the Sentiment Model
  • Content Publishing with Social Studio
    • Get to Know Social Studio Publish
    • Create Social Posts
    • Manage and Share Content
    • Use Macros and Connect Apps to Automate Processes
  • Social Studio Analyze
    • Listen to the Social Web
    • Summarize Data with Dashboards
    • Evaluate Datasets with Workbenches
    • Analyze Reports
  • Social Customer Service Strategies
    • Get Started with Social Customer Service
    • Deliver Engaging Social Customer Service
    • Serve Your Customers Effectively with Social Customer Service
    • Take Social Customer Service to the Next Level
  • Salesforce Command Center in Marketing Cloud
    • Get Started with Command Center
    • Visualize Your Social Presence
    • Incorporate Multiple Digital Channels
    • Customize Command Center

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