BloomTech’s Downfall: A Long Time Coming

Class Central is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

Trailhead

Optimize Data, Audiences, and Digital Advertising

Salesforce via Trailhead

Go to class Write review

Overview

Learn how advertising solutions can help you discover new customers, reach the right audiences, and improve ad spend.
  • Build a successful digital advertising strategy with an audience-based approach.
  • Learn how to set up and start using Advertising Studio functionality.
  • Use AI to target ads, identify new audiences, and track performance.
  • Use customer data to create personalized, engaging experiences.
  • Take the consumer experience to the next level with real-time interaction management.

Syllabus

  • Digital Advertising Transformed with Customer Data
    • Learn About Audience-First Digital Advertising
    • Use Your Own Data to Acquire New Customers
    • Use Advertising to Connect with Existing Customers
  • Advertising Studio Implementation
    • Set Up Advertising Studio
    • Use Advertising Audiences
    • Capture Leads in Advertising Studio
    • Combine Journey Builder and Advertising Studio
    • Assemble the Pieces
  • Artificial Intelligence for Advertisers
    • Advertise with AI
    • Target Ads Using Smart Data
    • Track Your Ad Success
  • Customer Data for Marketers
    • Learn the Evolution of Marketing Data
    • Explore Types of Customer Data
    • Organize and Analyze Your Data
  • Consumer Interaction Management
    • Understand the Consumer Experience
    • Get Started with Consumer Experience Optimization
    • Execute Your Consumer Experience Strategy

Tags

Reviews

Start your review of Optimize Data, Audiences, and Digital Advertising

Go to class

Never Stop Learning.

Get personalized course recommendations, track subjects and courses with reminders, and more.

Sign up for free
Someone learning on their laptop while sitting on the floor.