Udemy, Coursera, 2U/edX Face Lawsuits Over Meta Pixel Use

Class Central is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

Trailhead

Build a CDP Data Strategy

Salesforce via Trailhead

Go to class Write review

Overview

Prepare to use your data in a customer data platform.
  • Develop an enterprise data strategy that puts customers front and center.
  • Create a customer data platform strategy that delivers marketing success.
  • Use customer data to create personalized, engaging experiences.
  • Discover the customer data platform for marketers and prepare for implementation.

Syllabus

  • Customer-Centric Data Strategies
    • Put Customers at the Center of Your Data Strategy
    • Create a Customer Journey
    • Research Pain Points and Prioritize Your Goals
  • Customer Data Platform Strategy
    • Prepare for a Customer Data Platform
    • Create a Customer Data Platform Strategy
  • Customer Data for Marketers
    • Learn the Evolution of Marketing Data
    • Explore Types of Customer Data
    • Organize and Analyze Your Data
  • Salesforce CDP Basics
    • Meet Salesforce CDP for Marketers
    • Get to Know the Cloud Information Model
    • Prepare for Salesforce CDP

Tags

Reviews

Start your review of Build a CDP Data Strategy

Go to class

Never Stop Learning.

Get personalized course recommendations, track subjects and courses with reminders, and more.

Sign up for free
Someone learning on their laptop while sitting on the floor.