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Trailhead

Create and Send Targeted Emails

Salesforce via Trailhead

Overview

Learn how to build and deliver personalized emails that create lasting customer relationships.
  • Tour Email Studio and discover tools to manage subscribers and create personalized emails.
  • Build and test your marketing email.
  • Learn the three steps to creating effective marketing emails.
  • Learn how and when to communicate with customers through transactional messages.
  • Segment your audience and deliver the right message to the right person at the right time.
  • Discover best practices to use when designing and sending an email.

Syllabus

  • Email Studio Basics
    • Get Started with Email Studio
    • Discover Subscriber and Content Tools
  • Quick Start: Create and Send an Email with Marketing Cloud
    • Build a Reusable Email Template
    • Create a Welcome Email
    • Preview, Test, and Send Your Email
  • Email Creation and Sending
    • Import Subscriber Data
    • Build Emails with Content Builder
    • Test and Send Emails
  • Transactional Messaging
    • Learn About Transactional Messaging
    • Identify When to Use Transactional Messages
    • Use Transactional and Promotional Messaging Together
    • Send Transactional Messages
  • Audience Segmentation
    • Get Started with Audience Segmentation
    • Organize Your Data
    • Learn About Segmentation Tools
    • Automate Audience Segmentation
  • Email Marketing Strategies
    • Craft Effective Marketing Emails
    • Follow Legal Compliance Guidelines
    • Improve Email Deliverability
    • Acquire New Subscribers
    • Engage Your Subscribers

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