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Trailhead

Manage Your Marketing Cloud Account

Salesforce via Trailhead

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Overview

Ensure your Marketing Cloud account is operating efficiently.
  • Review your account setup, risk factors, and data hygiene for peak sending performance.
  • Discover the ways to send an email in Marketing Cloud.
  • Optimize your data and content to send Marketing Cloud emails faster.
  • Ensure email delivery using sender authentication, Reply Mail Management, and more.
  • Find and maintain contact records in Marketing Cloud.
  • Learn how and when to delete contacts in Marketing Cloud.
  • Create send logging data extensions to capture detailed information about your sends.

Syllabus

  • Marketing Cloud Account Optimization
    • Audit Your Account
    • Clean Your Data
  • Marketing Cloud Send Methods: Quick Look
    • Choose Your Send Method
  • Email Send Speed Optimization
    • Measure Send Speed
    • Analyze Audience Data
    • Review Content Complexity
    • Test Send Improvements
  • Send Management in Marketing Cloud
    • Get to Know the Sender Authentication Package
    • Set Up Reply Mail Management
    • Create Sender Profiles, Delivery Profiles, and Send Classifications
    • Build Your IP Reputation
  • Contact Management Solutions
    • Locate Your Contacts
    • Evaluate Your Contacts
    • Keep Your Contacts Clean
  • Contact Deletion in Marketing Cloud
    • Determine When and Where to Delete Contacts
    • Delete Contacts in Contact Builder
    • Delete Contacts with the REST API
    • Follow Best Practices for Deleting Contacts
  • Marketing Cloud Send Logging
    • Plan for Send Logging
    • Create the Send Log
    • Maintain the Send Log

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