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Trailhead

Learn Admin Fundamentals in Marketing Cloud

Salesforce via Trailhead

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Overview

Discover how to successfully administer Marketing Cloud.
  • Set up your new Marketing Cloud account, add users, send emails, and track your results.
  • Configure Salesforce CRM and Marketing Cloud to share key data across your clouds.
  • Use the Status site to check performance and security of your Marketing Cloud instance.
  • Protect your account and data with enhanced security options.

Syllabus

  • Marketing Cloud Setup
    • Set Up Your Account
    • Manage Users and Roles
    • Manage Business Units
    • Prepare to Send
    • Run Reports and Track Results
  • Marketing Cloud Connect Setup
    • Prepare for Installation
    • Install and Set Up in Salesforce CRM
    • Configure the Marketing Cloud Connection
    • Test the Connection
  • Marketing Cloud Trust Site
    • Navigate the Salesforce Trust Site
    • Check Your Marketing Cloud Status
  • Marketing Cloud Security
    • Get to Know Marketing Cloud Security
    • Manage Your Encryption Keys
    • Secure Your Web and Landing Pages
    • Keep Your Data Safe

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