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Trailhead

Develop Mobile Strategies in Marketing Cloud

Salesforce via Trailhead

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Overview

Use mobile messaging effectively in your digital marketing.
  • Maximize your mobile marketing with SMS, app, Facebook, and LINE messages.
  • Create and manage mobile customer data in Marketing Cloud.
  • Create and send push notifications and location-based messages in Marketing Cloud.
  • Reach your customers on mobile with targeted text messages.
  • Communicate with customers using WhatsApp messaging in your journeys.

Syllabus

  • Mobile Messaging Strategies
    • Design Your Mobile Messaging Strategy
    • Create SMS Messages with MobileConnect
    • Plan App Messages with MobilePush
    • Develop Facebook and LINE Messages with GroupConnect
  • Mobile Contact Management
    • Get to Know Your Mobile Contacts
    • Create a Single Contact Key
    • Import Mobile Contacts
  • App Messaging with MobilePush
    • Get Started with MobilePush
    • Send and Track Push Messages
    • Create Push Messages in Journey Builder
    • Send Location-Based Messages
  • SMS Messaging with MobileConnect
    • Get to Know SMS
    • Get Your SMS Codes
    • Send SMS Messages
    • Report on Your SMS Campaigns
    • Create SMS Messages in Journey Builder
  • Conversations Using WhatsApp in Journey Builder
    • Prepare for WhatsApp
    • Create WhatsApp Messages
    • Send and Analyze WhatsApp Messages

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