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Motion Design: Time and Technology

Ringling College of Art + Design via Kadenze


A series of 4 exercises exploring various principles of design, time-based media, and animation while learning industry standard 2D animation software Adobe After Effects. These exercises will focus on the design, editing, timing, and animation skills needed to complete our larger class project "Title Transformation". Individual exercises will be graded separately. There will not be a final critique of the work, but there will be brief daily feedback from the instructor, and students are encouraged to seek feedback and critique from each other. Although there's a lot of software to learn during this exploration, we must never lose sight of the fact that we are designers and communicators first, and software operators second.


  • Timing and Transitions
    • In this session, we’ll take a deeper look into developing timing into your animations, while continuing to explore transitions, storyboarding, and various motion principles.
  • Introduction to Motion Design Principles
    • In this session, we'll get an introduction to various motion design strategies like syncing with sequence to pacing. We'll also take a look at design principles used in the animation process like rhythm, proximity, alignment and grids.
  • Expressive Words
    • In this session, we’ll focus on using kinetic typography using motion principles like spacing, kerning, tracking between letters, scale, rotation and opacity.
  • Adding Texture to Text
    • In this session, we’ll go over animating text reinforced with sound, video, typography, tone, scale, texture, to figure and ground relationships.

Taught by

Allen Harrison


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