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LinkedIn Learning

An Insider's Guide to Today's Music Biz: 6 Marketing and Promotion

via LinkedIn Learning

Overview

Learn how to market and promote your music and turn music consumers into permanent fans.

Syllabus

Introduction
  • Welcome
  • Identifying your target
  • Elements of a successful plan
  • Music
  • Configurations
  • Formats
  • Sequence of songs & singles
  • Musical reference points
  • Demographics
  • Presentation
  • Photographs
  • Videos
  • Radio
  • Touring
  • Publicity
  • Online

Taught by

Steve Rennie

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