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LinkedIn Learning

Become an SEO Expert

via LinkedIn Learning

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Overview

An SEO expert plays a vital role in helping companies build their businesses and attract new customers through web traffic. Learn the fundamentals of SEO, and discover how to analyze and optimize your site, and create an effective strategy for your SEO efforts.
  • Learn the fundamental principles of search engine optimization.
  • Practice technical, content, and offsite optimization.
  • Know how to assess and analyze site SEO.

Syllabus

  • Course 1: SEO Foundations
    • Explore the concepts of search engine optimization (SEO). Learn the strategy behind great SEO including keyword planning, link building and SEO for ecommerce, and mobile audiences.
  • Course 2: SEO: Link Building
    • Links are still the best way to get to the top of search results. Learn smart link-building strategies to improve your site's SEO and traffic.
  • Course 3: SEO: Keyword Strategy
    • Learn about how to increase the quantity and quality of visitors to your website with strategic keywords and search engine optimization (SEO.)
  • Course 4: SEO: Videos
    • Learn about how to increase the size and quality of your video audience with strategic marketing and search engine optimization (SEO).
  • Course 5: Learning Local SEO
    • Learn the most important tasks and strategies to keep your business ranked highly in search results.
  • Course 6: International SEO
    • Get SEO tips for attracting and retaining a global audience. Learn how to optimize your website for different countries and languages.

Taught by

David Booth, Anson Alexander, Matt Bailey, Matt Bailey, Sherry Bonelli and David Booth

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