Looking to build a business or expand one you're already running? You need to write a business plan. Learn how to define your business, market, product, sales strategy, and more.
Overview
Syllabus
Introduction
- What is a business plan?
- Why you need a business plan?
- Define the problem you solve
- Size the market
- Define your product and solution
- Determine your revenue model
- Describe why you can win in the market
- Understand customers and trends
- How you rank vs. competitors
- Know the threat of substitutes
- Build a go-to-market strategy
- Articulate your value proposition
- Define points of differentiation
- Protect your market
- Develop your product
- Deliver your product
- Branding and marketing your product
- Pricing your product
- Selling your product
- Supporting your product
- Determine how many people you need
- Manage production
- Manage suppliers
- Leading the organization
- Getting advisors
- Compensating leadership
- Administration
- Financial assumptions
- Financial forecasts
- Capital requirements
- Financial risks
- Exiting your business
- Business plan pitfalls
- Launching the business
Taught by
Mike Figliuolo
