Master the testing phase of the design thinking process by exploring testing purposes, categories, and methods. Find out how to use testing to learn about the user experience and apply feedback.
Overview
Syllabus
Introduction
- What is design thinking?
- Introduction to test and refine
- Why we test
- What we test
- How we test to refine
- Refining framework
- Discovery refinement phases within agile
- Challenge
- Solution
- User studies
- Usability testing
- Remote or in-person
- Moderated or un-moderated
- What about AB, multi-variate, multi-arm bandit, oh my!
- Learn how to decide
- Testing to discover
- Testing to learn
- Testing to improve
- Testing to innovate
- The testing mentality trap
- The testing velocity delimma
- Evolving from a winner takes all mentality
- Conversion and conver$ion
- Learning loop
- Quick wins
- Learning quickly
- Qualititative
- Putting it all together
Taught by
Randall Elliott
