Discover the key principles of venture design and discover the tremendous advantages it brings to entrepreneurial efforts, both within startups and major multinationals.
Overview
Syllabus
Introduction
- Welcome
- About this course
- The role of design in entrepreneurship
- Venture design in action
- Succeeding with transient advantage
- Aligning innovation to growth strategy
- Principles of venture design
- Exploring uncharted territory: Pfizer
- Grant and defend autonomy
- Teaching with the teacher: Kidaptive
- Drive continuous engagement
- Now try this: Intimate design
- Finish before you start: Sensel
- Prioritize progress over process
- Now try this: Impatient design
- Necessary and sufficient: New Matter
- Design the impact, not the product
- Wrap up and next steps
Taught by
Ethan Imboden and frog
