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LinkedIn Learning

Developing a Fundraising Video for Nonprofits

via LinkedIn Learning


Learn how to make a compelling fundraising video for your nonprofit.


  • Developing a fundraising video
1. Developing the Story
  • Making people care
  • Choosing your numbers and embracing your limitations
  • Defining your story
  • Defining your audience
  • Discovering your resources
2. Writing the Script
  • Building your script
  • Capturing your audience
  • Keeping the audience’s attention
  • What is going to make the most impact
  • The call to action
3. Planning to Produce
  • Plan of attack: Production
  • Produce
  • Syndication
  • The residual value of your video

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