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LinkedIn Learning

Leading a Small Business through a Crisis

via LinkedIn Learning

Overview

Keep your small business afloat during times of crisis. Learn how to manage your mindset, your finances, and your team and identify resources that can help your business survive.

Keep your small business afloat during times of crisis. Learn how to manage your mindset, your finances, and your team while identifying resources that can help your business survive. In this course Kim Kaupe explains how small businesses can manage during times of change and uncertainty—including the economic crisis caused by COVID-19. Discover how to adjust your mindset to handle the challenges ahead in a calm, confident, and organized manner. Learn how to manage your internal and external finances and decide what needs your attention and where you need to enlist others for help. Find out how to communicate with banks to find financial support, and apply marketing and communication tactics to stay in touch with customers and fellow business owners.

Syllabus

Introduction
  • Determine what steps to take to keep the business afloat
1. Mental Mindset
  • Control your mind and identify the specific problems
  • Evaluate tasks to tackle immediately or pass off
2. Internal Finances: What You Can Do Alone
  • Inventory and rank business expenses
  • Create cash runway projections
  • Communicate truthfully to your team
3. External Finances: What You Need Others For
  • Available financial options: Credit cards and credit lines
  • How to identify which expenses to pause or eliminate
  • Communicating to the bank during uncertain times
  • Federal, city, and community financial support options
4. Marketing and Communications
  • Timely and honest communication with customers
  • Partnering with fellow founders to extend your reach
  • Analyze the competition and your strategies during uncertain times
  • Tell others how to help support your business
Conclusion
  • Resources to help navigate a business through uncertain times

Taught by

Kim Kaupe

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