Make your creative brainstorming sessions more effective and productive with these tips.
Overview
Syllabus
Introduction
- Brainstorming basics
- Defining the purpose of brainstorming
- Group ideation dynamics
- An overview of the 13 rules of effective brainstorming
- Rule 1: Have the right number of brainstormers
- Rule 2: Don't fill the room with the same person
- Rule 3: No pop quizzes
- Rule 4: Value time
- Rule 5: Input vs. output
- Rule 6: Have something up your sleeve
- Rule 7: Start the fire with a creative match
- Rule 8: Bring in the play
- Rule 9: Leave the judge at the door
- Rule 10: Document the brainstorming process
- Rule 11: Every team needs a coach
- Rule 12: Capture residual ideas
- Rule 13: Channel your inner backslapper
- Brainstorming techniques
- Input exercises
- Idea webs
- Perspective changes
- Small-group breakdowns
- Story structures
- Next steps
Taught by
Stefan Mumaw
