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LinkedIn Learning

Live Streaming on YouTube

via LinkedIn Learning

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Overview

Get started live streaming on YouTube. Discover what you need to know to broadcast live on YouTube, create buzz, and build your following.

Syllabus

1. How to Plan a Live-Stream Event
  • How to promote a live stream
  • Planning a tentpole event
  • Building your team
  • Using tools to invite people
  • Communicating with participants
  • The importance of lighting
  • The importance of audio
2. How to Run a Live-Stream Event
  • How to run a live stream
  • Getting started
  • Basic event information
  • Private versus unlisted event, and custom versus quick setup
  • Advanced settings
  • Creating the event
  • Choosing a bitrate for streaming
  • Selecting an encoder
  • Wirecast basics
  • Previewing and starting the live stream, part 1
  • Previewing and starting the live stream, part 2
  • Content ID
  • Additional resources
3. How to Market a Live-Stream Event
  • How to market a live stream
  • Taking advantage of Google marketing tools
  • YouTube archival capabilities
  • Gamification
  • Increase channel subscriptions

Taught by

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