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LinkedIn Learning

Logo Design: Illustrating Logo Marks

via LinkedIn Learning

Overview

Take your logo designs to the next level. Learn techniques for creating vector-based logos that display beautifully in any format.

Syllabus

Introduction
  • Welcome
  • Exercise files
1. Solid Creative Foundation
  • Drawing your design
  • Selecting an appropriate style
  • Ideation tactics
2. Base Vector Craftsmanship
  • The clockwork method
  • The shape building method
  • Creating precisely with smart guides
3. Brand Identity Formatting
  • Modular logo designs
  • Encapsulated logo designs
  • Logotypes
  • Establishing brand colors
  • Creating brand systems
4. Logo Design and Build Methodology
  • Visual deduction
  • Establishing visual continuity
  • Creating fat-line logos
  • Detailing with subtle rounds
  • Symmetric and asymmetric compositions
  • Alignment methods
  • Iconifying complex shapes
  • Adding dimension to flat motifs
  • Type exploration for logos
  • Monogram overlaps
  • Negative space logo concepts
  • Using isolation mode
  • Extend path editing
  • Creative risk taking
5. Delivering Final Art Files
  • Creating black and white logo iterations
  • Building reverse logo art
  • Production-ready files
  • Simple style guides
  • Organizing logo files
Conclusion
  • Closing

Taught by

Von Glitschka

Reviews

4.8 rating at LinkedIn Learning based on 118 ratings

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