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Print Production: Digital and Variable Data Printing

via LinkedIn Learning


Learn about the possibilities and limitations of digital printing and working with variable data.

Digital and variable data printing offer an incredible array of possibilities. Think banners, vehicle wraps, and custom-printed books. But with possibilities come stock and finishing limitations, which those using this versatile technology need to know. In this course Claudia McCue reviews the types of projects that are appropriate for digital printing, the impact of digital color, and how variable data can allow you to personalize your digital print jobs. She also explores the possibilities beyond paper, like edible ink. At the end of this course, designers will feel more confident when they choose digital printing for their next job.


  • Welcome
  • What you should know before watching this course
  • Using the exercise files
1. Defining Digital Printing
  • What constitutes digital printing?
  • Types of digital printing devices
2. Types of Jobs That Are Appropriate for Digital Printing
  • Short print runs
  • Unique sizes and substrates
  • Fine-art printing (giclée prints)
3. Design Considerations
  • Stock considerations
  • Finishing considerations
4. Digital Color
  • Digital color considerations
  • Digital color advantages
5. Large-Format Output
  • Working at a reduced size
  • Image resolution
6. Variable Data
  • Basic principles of variable data publishing
  • Why digital printing and variable data go hand in hand
  • Exercise: InDesign Data Merge for text
  • Using InDesign Data Merge with images
7. Beyond Paper
  • Extended capabilities of digital printing
  • Eat your mistakes: Edible printing
  • What I hope you've learned
  • Next steps

Taught by

Claudia McCue

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