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LinkedIn Learning

Reputation Risk Management

via LinkedIn Learning

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Overview

Learn how to successfully manage your brand's reputation. Review key reputation risk management concepts and case studies, and discover how to mitigate a reputation crisis.

Syllabus

Introduction
  • Tackle your reputation risk head on
1. Reputation Risk Management 101
  • What is reputation risk?
  • Why reputation risk management matters
  • What impacts reputation?
  • Getting into a risk response mindset
2. Managing Reputation through an Incident
  • Create an incident response plan
  • Activate your incident response plan
  • Assess your incident response plan
3. Case Studies in Reputation Risk Management
  • Case study: United Airlines passenger incident, 2017
  • Case study: Equifax data breach, 2017
  • Case study: Starbucks kicks patrons out in Philadelphia, 2018
Conclusion
  • Next steps

Taught by

Lida Citroën

Reviews

4.7 rating at LinkedIn Learning based on 136 ratings

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