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LinkedIn Learning

Soon Yu on Creating Timeless Brands

via LinkedIn Learning


Learn how to create a brand that stands the test of time. Branding thought leader Soon Yu provides a framework for building iconic brands.


  • Why study brands?
1. Create Noticing Power
  • What's your signature?
2. Create Staying Power
  • What is staying power?
  • Evolve your story
  • Innovate your benefit
  • Reimagine your design
3. Create Scaling Power
  • What is scaling power, and how do you create it?
  • Next steps

Taught by

Soon Yu


4.8 rating at LinkedIn Learning based on 45 ratings

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