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LinkedIn Learning

Telling Your Story on the Web in 60 Seconds

via LinkedIn Learning

Overview

Learn how to use video, motion graphics, and 360-degree imagery to create eye-catching content for the web and social media—from animated GIFs to whiteboard videos.

Syllabus

Getting Started
  • Welcome and what you should know before starting this course
  • Suggested equipment and gear
  • Exercise files
1. Why Use Dynamic Media?
  • The benefits of dynamic media
  • The impact of mobile devices
2. Creating a Simple Slideshow with Adobe Photoshop
  • Sizing photos for a web slideshow
  • Adding music and narration to a web slideshow
  • Adding animation and zooms
  • Adding transitions
  • Exporting the final video from Photoshop
3. Creating a Looping Video Advertisement
  • Setting up the Premiere Pro project and importing media
  • Adding music to the sequence
  • Editing the video into the timeline
  • Adding transitions
  • Color correcting and making the video loop
  • Exporting final video from Premiere Pro and posting online
4. Sharing a Panoramic or 360˚ Photo
  • Shooting a 360˚ photo with your smartphone
  • Shooting a 360˚ photo with a VR camera
  • Shooting a 360˚ pano with a DSLR or mirrorless camera
  • Using Photoshop to assemble 360˚ photos
  • Optimizing 360˚ images with Photoshop
  • Processing a 360 photo
  • Saving 360˚ photos for social media
5. Creating a Stop Motion Animation
  • What is stop motion animation?
  • Setting up to record the animation
  • Practical advice on animation
  • Cleaning up your images with Adobe Bridge and Photoshop
  • Color correcting your images in Adobe Camera Raw
  • Renaming your images in Adobe Bridge
  • Assembling the stop motion sequence with After Effects
  • Adding music and sound effects
  • Adding animated text
  • Exporting final video from After Effects to social media
6. Creating a Cinemagraph
  • What is a cinemagraph?
  • Lighting and shooting strategies for cinemagraphs
  • Assembling the cinemagraph project in Adobe Premiere Pro
  • Masking and freezing action
  • Enhancing the cinemagraphs color and tone
  • Adding text to a cinemagraph
  • Exporting the final video from Adobe Premiere Pro
  • How to convert a video to a GIF
7. Creating a Plotagraph
  • What is a Plotagraph?
  • Adding animation and anchor points
  • Adding overlay effects
  • Exporting the final project
8. Creating an App Demo
  • The purpose of an app demo
  • Lighting strategies for an app demo
  • Recording a screen with software and with a camera
9. Making a Whiteboard Video
  • The purpose of a whiteboard video
  • Lighting strategies for a whiteboard video
  • Shooting strategies for a whiteboard video
  • Setting up the whiteboard project in Adobe Premiere Pro
  • Creating a basic edit in Premiere Pro for a whiteboard video
  • Color correcting
  • Adding a music track and applying advanced time remapping
  • Enhancing the white board video for color and tone
10. Showcasing a Product with a 360˚ Loop
  • What is a 360˚ loop
  • Lighting strategies for 360˚ loops
  • Shooting strategies for 360˚ loops
  • Assembling the 360˚ loop project in Adobe Premiere Pro
  • Enhancing the 360˚ loop for color and tone
  • Exporting in Adobe Premiere Pro and sharing
  • Alternative looping
11. Creating Social Content with Adobe Spark
  • Creating a Spark post
  • Animating your Spark post
  • Create a Spark video
12. Creating Social Content with a 360˚ Camera
  • Making a tiny planet video
  • Making a bullet time video
  • Floating camera effects with an invisible selfie stick
13. Creating Videos with the TikTok App
  • Recording video with the TikTok app
  • Tightening up the video in the TikTok app
  • Adding music and effects with the TikTok app
  • Saving and posting the video
14. Video Editing Tricks for Social Video
  • The boomerang effect
  • The basic slow-motion effect
  • An advanced slow-motion effect with higher frame rates
  • Stabilizing your shaky video
  • Setting a video aspect ratio
  • Editing a video to deliver a story
  • Adding graphics to a video
Conclusion
  • Keeping an archival copy
  • Next steps

Taught by

Richard Harrington

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