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LinkedIn Learning

WordPress: Ecommerce

via LinkedIn Learning

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Overview

Learn the basics of how to build an online store with WordPress, using WordPress ecommerce plugins and a selection of third-party tools.

Syllabus

Introduction
  • Build an ecommerce store
  • What you need to know
1. Ingredients for Ecommerce
  • Essential ecommerce features
  • Shipping, payment, and taxes
2. Getting Paid
  • Overview of accepting payment
  • Payment gateways
  • PayPal, Apple Pay, and Amazon Pay
  • PCI compliance
3. Calculating Shipping
  • Select a shipping method
  • Don't underestimate free shipping
4. Taxes
  • Understanding taxes
  • Collecting EU value-added tax (VAT)
  • Using tax services
5. Using WordPress for Ecommerce
  • Using native WordPress platforms
  • Using third-party platforms
6. Understand Your Market
  • Choosing a business model
  • Defining your audience
  • Organizing your products
  • Validate your product
7. Marketing Your Site
  • Attract traffic
  • Increase your average order value
  • Understanding customer lifetime value
  • Increasing CLV with repeat customers
8. Testing and Optimizing
  • Testing your site
  • Optimizing your site
Conclusion
  • Next steps

Taught by

Patrick Rauland

Reviews

4.7 rating at LinkedIn Learning based on 153 ratings

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