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WordPress: Ecommerce

via LinkedIn Learning


Learn the basics of how to build an online store with WordPress, using WordPress ecommerce plugins and a selection of third-party tools.

Want to build an online store? Build it with WordPress and take advantage of all the sophisticated plugins and rich development features the platform has to offer.

To start, Patrick Rauland looks at the essentials: how to get paid, calculate shipping, and calculate and charge taxes. He helps you set up a payment gateway, select a shipping method, and grasp how taxes work and how to collect them from customers. And if you weren't convinced already, Patrick reviews the benefits of WordPress ecommerce tools, as well as a selection of third-party tools that integrate beautifully with WordPress. Plus, get bonus tips on marketing your new website, attracting and retaining customers, and testing and optimizing your site.


  • Build an ecommerce store
  • What you need to know
1. Ingredients for Ecommerce
  • Essential ecommerce features
  • Shipping, payment, and taxes
2. Getting Paid
  • Overview of accepting payment
  • Payment gateways
  • PayPal, Apple Pay, and Amazon Pay
  • PCI compliance
3. Calculating Shipping
  • Select a shipping method
  • Don't underestimate free shipping
4. Taxes
  • Understanding taxes
  • Collecting EU value-added tax (VAT)
  • Using tax services
5. Using WordPress for Ecommerce
  • Using native WordPress platforms
  • Using third-party platforms
6. Understand Your Market
  • Choosing a business model
  • Defining your audience
  • Organizing your products
  • Validate your product
7. Marketing Your Site
  • Attract traffic
  • Increase your average order value
  • Understanding customer lifetime value
  • Increasing CLV with repeat customers
8. Testing and Optimizing
  • Testing your site
  • Optimizing your site
  • Next steps

Taught by

Patrick Rauland

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