This program is for anyone who wishes to gain foundational data skills that apply to marketing. You’ll learn to collect, organize, and analyze data with Excel; build Excel models to analyze possible business outcomes, and visualize and communicate your findings using Tableau and Data Studios. You’ll also gain valuable skills in Google Analytics. With analysts in high demand, this program is an ideal choice whether you’re just getting started with marketing or data, are interested in applying data skills to your current role, or plan to pursue further studies or career goals.
Gain foundational data skills applicable to marketing. Collect and analyze data, model marketing scenarios, and communicate your findings with Excel, Tableau, Google Analytics, and Data Studios.
Brad Batesole, Josh Bernhard , Dana Sheahen, Mat Leonard and Anke Audenaert