Class Central is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

University of Michigan

Public Library Marketing and Public Relations

University of Michigan via edX

Overview

In this course, part of the Public Library Management Professional Certificate program, you’ll learn how to use attractive graphic design, public relations outreach with the media, and paid marketing to better communicate about your library and, in the case of social media, build better conversations and relationships with patrons.

Solutions at multiple budget points (e.g., DIY software versus working with a designer) will also be discussed.

Syllabus

Weekly themes tentatively scheduled to cover:

  • Introduction
  • DIY Marketing
  • Working effectively with a graphic designer
  • Social media strategies
  • Working with the press

Taught by

Kristin Fontichiaro

Reviews

5.0 rating, based on 1 Class Central review

4.1 rating at edX based on 7 ratings

Start your review of Public Library Marketing and Public Relations

  • Profile image for Sunday Oludare Jolayemi
    Sunday Oludare Jolayemi
    I just start the course online. The course is a new discovery course, and I think, it will help librarians in this present time.

Never Stop Learning.

Get personalized course recommendations, track subjects and courses with reminders, and more.

Someone learning on their laptop while sitting on the floor.