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Soft Skills for Business Negotiations and Marketing Strategies

Indian Institute of Technology, Kharagpur via NPTEL

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Overview

The primary focus of this course is to highlight various categories and applications of soft skills through various cases extracted from the real field and other research case studies. The fundamental concepts and distinctions between Soft Skills and Hard Skills are discussed. The course is tailored very effectively to introduce various Soft skill application examples. This course would be very useful for the students, practicing professionals as well as common people who are voluntarily or involuntarily involved in negotiations and strategies in daily life. The lectures would be supported with illustrative sketches, analysis and demonstrative enactments, in addition to the digital illustrations time to time with various examples. This would facilitate easy comprehension for the students of different level of ability and exposure. Multiple illustrations with case studies would be the strength of this course disseminated with lucid lectures.

Syllabus

Week 1: Soft Skills and Hard Skills


Week 2: Non-verbal communications


Week 3: Negotiations


Week 4: Professional Negotiations


Week 5: Business Negotiation


Week 6: Product Marketing Negotiation


Week 7: Negotiation for Services


Week 8: Marketing Strategy


Week 9: Power Marketing


Week 10: Power Marketing Strategies


Week 11: Power Marketing Presentations


Week 12: Time Management in Marketing

Taught by

Uttam K. Banerjee

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