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Basics of Design Research

via openSAP


In this course, you’ll get an overview from SAP’s design research experts that will help you get the most out of your field research experience. From identifying users through conducting a field visit to developing points of view, this course will provide you with a foundation for conducting design research in a people-centric way.


Week 1 – Introduction to the course
Introducing the teaching team and an overview of design research, key terms, and roles.

Week 2 – Planning and preparing how to gain empathy
How to get ready for a field visit by agreeing on outcomes, defining and finding participants, creating a field visit guide, and also planning logistics.

Week 3 – Conducting a field visit
How to conduct a field visit, from building a connection with the participant to having an insightful conversation and capturing the field visit.

Week 4 – Analyzing your data
How to analyze your data by sharing your findings with your team and making sense of your data through clustering.

Week 5 – Synthesizing your findings
How to create a persona based on your clusters and extract insights from your data to create points of view.

Taught by

Sam Yen, Lukas Schubsda and Andrea Anderson


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