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Google Analytics 4 Fundamentals

via Pluralsight


Limited-Time Offer: Up to 75% Off Coursera Plus!
7000+ certificate courses from Google, Microsoft, IBM, and many more.
This course will teach you
the fundamentals of Google Analytics 4
latest version of their famous analytics suite
and how to use its new
features and power to take your site (or app) to the next level.

Google Analytics has changed! GA4 requires a clean break from the past, and you’ll need to know what’s new. In this course, Google Analytics 4 Fundamentals, you’ll learn to take advantage of the new, powerful AI-driven capabilities that Google has unlocked. First, you’ll explore how to obtain and deploy your new GA4 tracking code. Next, you’ll discover the all - new user interface, including which data reports are still there - and which are not. Finally, you’ll learn how to use the Analysis Hub and LifeCycle Reports. When you’re finished with this course, you’ll have the skills and knowledge of a web traffic analyst, needed to help run a website or app.


  • Course Overview 1min
  • What's New in GA4 and Why 24mins
  • Installing and Configuring GA4 42mins
  • Learning the New User Interface and Configuring GA4 68mins

Taught by

David LaFontaine


4.5 rating at Pluralsight based on 24 ratings

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